Superior Essentials: 30 Years of Fabric Innovation & Technology
We got our start in 1993 by creating performance fabrics for the famous brands you know and love.
Since then, we’ve combined expert engineering with bio-based manufacturing processes, fair-labor practices, and a semi closed-loop supply chain to create elevated basics that boost brand value.
We outfit the best of the best, from professional athletes to our armed forces.
In Our Own Backyard
We run a tight ship, and it’s not going to get stuck in the Suez.
Our domestic supply chain doesn’t leave a 12 mile radius.
Developed • Designed • Knit • Dyed • Cut • Sewn • Packed • Shipped
And just like that perfect cup of coffee, all our USA made clothing comes from a single origin in Los Angeles. Instead of wonky weaves, irregular silhouettes, and discordant dye jobs bred out of multiple factories, we deliver quality and consistency that’s passed on to your customers, including a radically reduced carbon footprint.
We're Clean About Our Green
• KNITTING - Knit to Fit
After three decades of extensive R&D, we are masters of the loom.
We’re direct knitters, unlike the majority of apparel manufacturers who purchase fabric from third-party commission knitters.
We outknit our competitors, keep costs low, and minimize waste.
• DYEING - Pigments Without Problems
ALL our dyes are Bluesign® certified eco-friendly.
Our high-efficiency dye machines require 7x -10x less water than the average dye house facility. Cutting-edge closed loop technology filters used water from each dye job and recycles it for reuse in the next batch.
• CUTTING & SEWING - A Cut Above the Rest
Cutting & Sewing is maximized for efficiency and waste reduction. We knit our fabric to match our cutting machines so each garment fits like a perfect puzzle piece, unlike other ill-fitted apparel brands. Leftover trimmings and scraps are then upcycled and reimagined into other products, such as insulation for couch cushions and dog beds.
Clothing You Can Feel Confident About
We adhere to unwavering ethical business standards because we believe workplace safety and social mobility should be the norm. Our domestic operations are Fair Labor Certified and our international partners are WRAP certified to ensure safe facilities for all our employees working for Better Than Fair Wages.
We're using top quality organic cotton, MicroModal and hemp that are all more sustainable and eco-friendly than other plant-derived textiles.
Our latest innovation: the first USA made, 100% recycled polyester performance shirt.
Every shirt is made from 12.8 recycled bottles, offsetting new petroleum usage, emitting fewer greenhouse gasses and conserving water and energy.
Find out about the certification process here
We’re part of the Cotton Leads Initiative that’s dedicated to advancing sustainable cotton in the supply chain.
Learn more about their mission here
We're Oeko-Tex® certified to make sure every square-inch of our products is safe for humans and free of harmful chemicals.
Read more about textile safety standards here
We’re part of the industry’s largest data-driven resource to help navigate cotton’s global impact.
Discover what makes cotton the fabric of our lives